2025
ENIGMA™ Double Sonic
Product Design, Red Dot Design Award

LELO has long established itself as THE luxury pleasure brand, leading the market in design, innovation, technology, and reputation. But LELO is not just a pleasure toy brand; it’s a self-care movement aimed at those who know that satisfaction transcends gender, orientation, race, and age. We’re offering the experience of ecstasy without shame, the pleasure of discovering all the wonders of one’s body, arming our customers with confidence that leads to a fulfilled intimate life.
2025
Product Design, Red Dot Design Award
2024
Sex Toy of the Year, Red Dot Awards
2023
Sex Toy of the Year, XBIZ Europa Awards
2022
Luxury Brand of the Year, XBIZ Awards


LELO has transformed the look, feel, and function of how personal massagers are perceived, bringing state-of-the-art technology and a new level of luxury to intimate lifestyle products.
Today LELO is sold in over 160 countries, with around 300 employees and offices in international markets. Our unique portfolio of products now extends beyond personal massagers to FemTech and FemCare products, condoms, and other accessories.

Our story

Swedish design and engineering came together to create a new standard for intimate wellbeing.

Every detail is shaped around premium materials, thoughtful ergonomics and a confident aesthetic.

LELO continues to champion self-care, pleasure and confidence for people around the world.



Millions of people enjoy LELO; it’s just sometimes the best luxuries you keep to yourself.
LELO founder Filip Sedić
Luxury sex toy brand LELO is the best thing in high-tech intimacy.
WOMEN’S HEALTH
LELO, a pioneer in elegant sex toy design.
RAFINERY29
For an ultimate experience in luxury, there is no better pleasure than a LELO.
GQ
1 year
10 years
100%